Landing Pages & Domains: Philadelphia SEO

You’ve got a website and you’re comfortable with the idea of how it’s structured and how people move through it. The typical layout is a Homepage that has links that navigate to your service pages, products, articles, contact info and appointment scheduler. It’s all self-contained and interconnected, the way everyone else’s website works.

However you’re probably having trouble getting your website to come up under multiple searches. You may have the first position for ‘philadelphia dolls’ but you can’t seem to get yourself optimized for other search terms: ‘swarthmore dolls’, ‘exton toys’, ‘unique gifts pa’…etc.

Instead of stuffing keywords into your webpage copy until it resembles an intersection covered in election posters, you should think about landing pages. Instead of having just one big website, break the mold and develop several smaller websites/ landing pages. You can optimize each landing page for the keywords you want, tailoring your copy without degrading the quality of the information.

Step 1: Buy a domain with your keywords in it, the closer the better. (example: ‘philadelphia dolls’ = www.philadelphiadolls.com [.net, .org, .biz, doesn’t matter].

Step 2: Set up a sub directory on your primary hosting account. If you website is www.example.com, then create a folder on your host www.example.com/philadelphiadolls.

Step3: Make the domain www.philadelphiadolls.com an addon domain to www.example.com and point it toward the sub directory you just created.

Step4: Upload your landing page to the new sub directory as the index.html file.

Step5: Submit your new domains to search engines and wait for results.

Submitting new domains can take time and so does attaining good ranking on search engines, so have patience and wait a few months. When it comes to Organic results on search engines, change comes slowly. Meanwhile you can start using the new landing pages in your traditional advertising. After all you now have a brand new domain, targeted specifically to your product or a location, so push that new website to your demographic.