Using Keywords in Your Advertising - Philadelphia Internet Marketing
You may have seen an ad recently that went something like this:
"Our Environmentally Friendly Tires are a
commitment to the Community and the World
To learn more about our GREEN tires go to Google and type in: "greentire"
This is in response to a growing problem with search engines, too many websites competing for the same keywords. If you're a Tire company and you've found the keywords you've been using getting swamped by spamy listing sites ("Philadelphia Tires" is a good example) then this can be a compelling work around.
What you want to do is create a page on your website or create a landing page that is optimized for the keywords you want to use. Make sure the keywords have zero competition, since 'greentire' isn't even a word it has hardly any other website trying to utilize it.
Now your asking the question:
"Why don't I just point them to a URL like www.greentire.com, instead or www.phillytires.com/greentire?"
A: No reason what so ever, but this is the 'hip new thing' in Internet Marketing so I'm giving it some lip service. One advantage is that you don't have to pay for the domain but given the cost of a domain is under $10 it's not a huge budgetary concern. You could definetly use this technique to create a whole new 'buzz word' and spin off product for your company.
If you've got a business that's consistently hammered by spam websites using your relevant keywords, then take advantage of this idea. Use keywords that aren't traditionally what people would think of, but you can train them into using.
Example:
If you have a new product like "light tubes" which reflect sunlight from your roof and into your basement to light up your house, try the following.
"Our Environmentally Friendly Tires are a
commitment to the Community and the World
To learn more about our GREEN tires go to Google and type in: "greentire"
This is in response to a growing problem with search engines, too many websites competing for the same keywords. If you're a Tire company and you've found the keywords you've been using getting swamped by spamy listing sites ("Philadelphia Tires" is a good example) then this can be a compelling work around.
What you want to do is create a page on your website or create a landing page that is optimized for the keywords you want to use. Make sure the keywords have zero competition, since 'greentire' isn't even a word it has hardly any other website trying to utilize it.
Now your asking the question:
"Why don't I just point them to a URL like www.greentire.com, instead or www.phillytires.com/greentire?"
A: No reason what so ever, but this is the 'hip new thing' in Internet Marketing so I'm giving it some lip service. One advantage is that you don't have to pay for the domain but given the cost of a domain is under $10 it's not a huge budgetary concern. You could definetly use this technique to create a whole new 'buzz word' and spin off product for your company.
If you've got a business that's consistently hammered by spam websites using your relevant keywords, then take advantage of this idea. Use keywords that aren't traditionally what people would think of, but you can train them into using.
Example:
If you have a new product like "light tubes" which reflect sunlight from your roof and into your basement to light up your house, try the following.
- Run an Ad that basically says: Learn more at Google by typing in "Light My Room"
- Then when they're on your optimized web page have links and mention other phrases. Like: "Light My Bedroom", "Light My Garage", "Light My Apartment"... etc.
- Eventually people will learn to do searches for your products by using your keyword phrases. "Hmmm... what was that website with the light tubes... oh yeah! Light My... um....Light My Apartment!"
posted by Seigfried Designs at
12:47 PM
