Video & Your Website – Philadelphia Web Design and Internet Marketing
As a business owner you realize the value of running a commercial on TV, it’s the single most effective way to sell your product. All the elements are there, a large captive audience (or too bored to change the channel), targeted demographics, visual branding of your logo and products/services, and the opportunity to put a face to that Yellowpages listing you shelled all that money out for.
But advertising on TV is expensive and unless you have a serious budget dedicated to it, this is out of the reach of most small businesses and professionals. End of story, you no longer think of video as part of your business plan and so for years have let the idea molder away in the back of your brain.
Well wake up.
Somewhere in the past 5 years the majority of Americans switched from Dial-up internet service to Broadband. During the era of Dial-up, video was not an option, it took far too long to load and play. But with the rise of Broadband came a greater capacity for dense media to be viewed and thus the creation of Youtube, Viddler, Veoh, CBS Online Shows…etc.
It cost companies thousands of dollars to put an ad on Television.
Get the video shot by a professional videographer: $2000
Buy ad space on television: $5000-Millions
It cost companies hundreds of dollars to put an ad on the Internet, sometimes LESS!
Get the video shot by a professional videographer: $2000
OR Shoot the video yourself: $0
Place on your website: $200
Place on Youtube: $0
It is cheaper than ever to get video to your customers and because of the distribution of online content it can reach a broader audience than TV ever could. Let’s also be honest with ourselves, TV is going to become just a facet of the internet in the very near future. So it’s time you figured out how video on the web works so that you can make the transition.
Online Video is low quality: If it wasn’t it would load slowly, skip, pause, buffer and generally just get in the way of your message. Shoot low quality, save yourself a few bucks if your hiring someone to do your videos. Many high quality videos that are converted into low quality just look terrible, so start at low quality to get an idea of what your getting.
The Blare Witch/ Vonage Effect: Camcorders are your quick and easy way to funny, viral and personal video. If your one of the many service contractors out there you want a one-on-one, personal connection with your clients, nothing gets more personal than talking to your camcorder as if it’s a home movie. Get real. You shoot a video that looks like stock footage, with happy shinny actors and you will exude a feeling of fakery. People these days want to see the real company, the real stuttering, sweating, but generally good nature guy who’s trying to provide a beneficial service to people. For examples see: Youtube… you may have heard of it.
Attention Spans or a Lack thereof: Keep it short and to the point, unless your doing an information based video. If visitors aren’t there to learn something then they have the attention span of goldfish for specials, coupons and you screaming SUNDAY SUNDAY SUNDAY! I suggest something funny, as it sticks in people’s heads better and has a high ‘did you see that video’ factor for friends and family.
Go Viral: Create a video that makes people want to show it to their friends and then make sure they can send that video everywhere. Providing a link, the file itself or tags from Youtube will allow people to pass your video along via their regular communications and blogs.
So go buy yourself a digital video recorder ( I prefer “The Flip”) and start shooting video.
But advertising on TV is expensive and unless you have a serious budget dedicated to it, this is out of the reach of most small businesses and professionals. End of story, you no longer think of video as part of your business plan and so for years have let the idea molder away in the back of your brain.
Well wake up.
Somewhere in the past 5 years the majority of Americans switched from Dial-up internet service to Broadband. During the era of Dial-up, video was not an option, it took far too long to load and play. But with the rise of Broadband came a greater capacity for dense media to be viewed and thus the creation of Youtube, Viddler, Veoh, CBS Online Shows…etc.
It cost companies thousands of dollars to put an ad on Television.
Get the video shot by a professional videographer: $2000
Buy ad space on television: $5000-Millions
It cost companies hundreds of dollars to put an ad on the Internet, sometimes LESS!
Get the video shot by a professional videographer: $2000
OR Shoot the video yourself: $0
Place on your website: $200
Place on Youtube: $0
It is cheaper than ever to get video to your customers and because of the distribution of online content it can reach a broader audience than TV ever could. Let’s also be honest with ourselves, TV is going to become just a facet of the internet in the very near future. So it’s time you figured out how video on the web works so that you can make the transition.
Online Video is low quality: If it wasn’t it would load slowly, skip, pause, buffer and generally just get in the way of your message. Shoot low quality, save yourself a few bucks if your hiring someone to do your videos. Many high quality videos that are converted into low quality just look terrible, so start at low quality to get an idea of what your getting.
The Blare Witch/ Vonage Effect: Camcorders are your quick and easy way to funny, viral and personal video. If your one of the many service contractors out there you want a one-on-one, personal connection with your clients, nothing gets more personal than talking to your camcorder as if it’s a home movie. Get real. You shoot a video that looks like stock footage, with happy shinny actors and you will exude a feeling of fakery. People these days want to see the real company, the real stuttering, sweating, but generally good nature guy who’s trying to provide a beneficial service to people. For examples see: Youtube… you may have heard of it.
Attention Spans or a Lack thereof: Keep it short and to the point, unless your doing an information based video. If visitors aren’t there to learn something then they have the attention span of goldfish for specials, coupons and you screaming SUNDAY SUNDAY SUNDAY! I suggest something funny, as it sticks in people’s heads better and has a high ‘did you see that video’ factor for friends and family.
Go Viral: Create a video that makes people want to show it to their friends and then make sure they can send that video everywhere. Providing a link, the file itself or tags from Youtube will allow people to pass your video along via their regular communications and blogs.
So go buy yourself a digital video recorder ( I prefer “The Flip”) and start shooting video.
posted by Seigfried Designs | 8:01 AM
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