Google Website Optimizer - Philadelphia Web Design & Internet Marketing

Google's new tool takes the guesswork out of effective page design.
http://www.google.com/websiteoptimizer

Before this tool came along, designers like myself would look at our website's page traffic and make guesses as to why one page was delivering results and another was failing. We were not only subject to our own guesswork but clients would happily chime in that they felt the color of a button or a spinning, flashing, animated gif would make the difference between success and failure.

No more.

With Google's new, FREE, tool I can now test different pages or different content on each page and get measurable results.

How it used to work:

1. Design a page.
2. Wait for Statistical data
3. Re-design whole page, one link, one picture...etc. (whatever I felt might make the page better)
4. Wait for Statistical data
5. ...repeat forever....

How it works with Google Website Optimizer:

1. Design 5 different pages and/or 5 different pieces of content (picture, picture and text.. any kind of content from a link to a massive flash animation)
2. Google randomly serves up all 5 variations to visitors of your site
3. Get Statistical data on which pages/content was most effective
4. Use the most effective page/content on website.

It's the difference between Waiting to React & Taking a Pro-Active approach to web design. I encourage everyone to use this tool. Whether you are creating a new web page or you just need to trouble shoot existing web pages, this tool is for you.

Trouble with Bounce rates? Test new content.
Arguing about the best design for your site? Test the page.
Can't figure out whether flash animation or static pics is best? Test it!