Internet Marketing
Promoting your business online can take many different forms, starting with a website but also including blogs, wikis, podcasts, rss feeds, email campaigns, social networks, forums and so on... it seems there is a new technology every day. I keep abreast of new and current Internet Technology and Marketing so that I can provide the most effective services to you, the client.

PPC Campaigns
Pay-Per-Click Campaigns are an advertising platform on search engines, you bid on 'keywords or phrases' for position to be listed in the Sponsored Sections on search engine results. The Sponsored Section on Google is the Top and Right hand side of each search result you do. Here are text ads from companies that are bidding for the keyword you used to search for a product, service or information. Every business should explore the possibility of running a PPC Campaign, by running a “Test Campaign” with a limited budget and expanded keyword list. I provide the setup of “Test Campaigns” and help coming up with keyword lists, so that we can figure out if a PPC Campaign is right for your business. You should have an idea of what you'd like to spend, per month, on clicks (I suggest starting with $100 but any amount is acceptable).

Email Campaigns
Collecting an email list of your current and past customers is vitally important, so that you can keep in touch with possible repeat sales and future referrals. By sending out periodic emails to inform your customers of specials, contests, announcements or surveys, you create a relationship that will benefit your business in the long run. I setup a customized email list from your spreadsheet or text file and then design/create the email that is to be sent to your customers.

Social Media & Research
When your ready for a more advanced view of the Internet, I will help you move from the 'I have a website' to 'I have a web presence' mentality. Social Media is not a static location or executable technology, it is a fundamentally different way to make potential customers aware of your business. It requires a daily or weekly commitment from you, as the business owner or a general manager, to answering questions online, providing interesting and compelling information and becoming part of a community. I can help you choose the appropriate Social Media to get involved with, whether it be a Blog, Joining a network of people online that are talking about your services or placing traditional advertising media (banner ads – links) within new social outlets. Researching your demographic is important to the success of a Social Media Campaign, choosing the right places for you to invest your time and money.

Statistic Reports
You have a website, but do you know if anyone is looking at it? Where are they coming from? Where do they live? What pages are they reading, dismissing, enjoying, leaving from? Is the banner ad you put on another website getting you traffic, or are you wasting your money? Is the web professional you hired to improve sales leads actually getting you what he promised? I will install Statistical Software on your website and provide you, not just with a report, but a comprehensive analysis of the results of that report. After all, it's all numbers and names to most people, my experience in translating online data is open, honest and correct.

Call Tracking
The problem with a lot of traditional advertising is that you don't really know how effective it is, because your not getting any kind of statistical data from a newspaper ad. I can setup unique phone numbers for your business, toll free or local, that will allow you to seperate which advertising venues are working and which are not. Tracking includes Who, When, Where as well as being able to seperate one marketing effort from another.

Website Services
The basic cornerstone of most business's online presence is the website. I provide customized websites for the client who's looking to take their existing website to the next level. If you're a first timer to websites, I provide a fast and user friendly method to gathering information about your company and getting you out there. I handle everything from finding a domain and host, to creating the look, coding the site and launching the final product. Whether you're looking for a simple clean design with only 1-3 pages, to use as an online business card or if you need a larger, robust website of 15+ pages to explain everything your business does and get targeted sales leads... Seigfried Designs can do it. We've been doing it for over five years and we have a 100% client referral rate, which tells us that they like what we do for them.

Repairs & Updates
Sometimes you don't need a whole site to be upgraded, there are times when you have a piece of broken technology that is messing up a single page or a series of pages. It's quite frequent that you may only need a single picture updated or a paragraph of text changed. I'll provide these small repairs to your website/blog/network for a very reasonable rate.

Blogs & Widgets
There are times when all you need is a blog, you don't need a website at all, in fact you can use many blogging platforms AS your website. I can provide you with a more professional look, a customized template, help with setup or create a 'blogsite' that you can use in place of a website. The advantages of blogs are that they are self updating, so that you'll be able to upload new posts and pages by yourself, without technical assistance. There are also many widgets that can be used to enhance your current blog, many which can be found at widgetbox.com.

Video
Nothing reaches out to your customers with more power than a video. Shooting video for your website will help your customers make a direct connection to your business, that simply isn't possible with a block of text. I can come out to your location and do a quick 'web shoot', which would involve several brief questions and a possible tour of your business. All video is shot with TheFlip.com video camcorder at low resolution for optimal website playtime. I can take existing video that you may already have and convert it into a 'web ready' format, as well as submit your videos to social networks like Youtube.com.

Presentations
If you need to put together presentation, pamphlet, newsletter, static, video or animated, we can provide that service. We'll setup the hosting and create web content from your digital files or paper copy, so that employees or clients can view your information online, quickly and easily.

Flash Animation
Seigfried Designs can provide you with tasteful animations for your website, rollovers, buttons, image fades, presentations or full blown flash videos. Dynamic animation catches the eye of any viewer to your website, so animating your most important information is a great way to make sure it gets noticed.

PayPal Integration
Whether you have a Merchant Account or need one setup for your business I can help you get your customers buying off your site in no time. Cheap and quick to implement, PayPal payment buttons are great for single purchases or donations, while PayPal Shopping Carts are available for multiple purchases. This is a great solution for people who need to sell items online but don't want to pay the exorbitant fees of a custom shopping cart.

Google Maps API & Google Earth
Creating Directions for you clients to find you via Google Maps is simple and visually appealing. Your visitors will not only be able to see, on a map, right were your located but also use Google Maps integrated Directions finder to find their way to your location. I can also create custom maps where you can highlight a service area, points on a map or specific directions, all of which can be uploaded to Google Earth as well as your website.

Consulting
Frequently I come across businesses that have a Marketing Firm or Advertisement Agency working with the company already. For whatever reasons, these organizations don't have a very clear idea of how to utilize Internet Technology or how to build a Web Presence online. This is where my expertise in organizing and running a successful Internet Marketing campaign can help your business move beyond it's 'stuck' point. Sometimes it takes an outsider with the drive and knowledge that your current team lacks, to get things moving in the right direction. Seigfried Designs has developed several systems for success that can be customized to fit your business model and leave your Marketing Firm on better footing in the future.

'How To' Classes
All of the Services listed above are available as 'how to' classes, in which I come to your location and spend an hour or two educating you or your staff on how to do them. Many of the technologies above are easy to learn, it's just that most people don't have the time to dedicate to it. My expertise in the use and application of Internet Marketing tools and years of practical application will enhance your knowledge and understanding, so that you can go out and be successful. I can teach to any level, beginner, students, adults and advanced professionals who may find themselves stuck in a rut.